Prototype

Button colour options

Six ways to colour the buttons, built from the food colour notes you shared and the colours the site already uses: warm ivory, olive green, turmeric and terracotta, with charcoal text. Chosen 24 Oct 2026: Chilli to saffron, now on the site.

The thinking behind them

• Red for the main actionRed stirs the appetite, so it suits the one step that matters most on a page, such as Add to cart or Check out. Used once per screen, it stays calm.
• Orange as the partnerOrange is red and yellow together, and the site already has turmeric. It suits second actions and highlights.
• Go easy on brownsBrowns feel warm and wholesome, but the earthy look is overused in specialty food, so browns stay in the background, not on buttons.
• Readable for everyoneEvery button text passes the AA contrast level (4.5:1). The numbers are shown under each option.